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The insight-driven way of telling multi-channel brand stories.
In this article I take you through how to tell an overarching insight-driven brand story using concepts from framing theory. I also explain how to test and structure that story on a story arc that fits into our work as marketers. I use samples of content to clarify my...
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Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
The insight-driven way of telling multi-channel brand stories.
In this article I take you through how to tell an overarching insight-driven brand story using concepts from framing theory. I also explain how to test and structure that story on a story arc that fits into our work as marketers. I use samples of content to clarify my...
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!